We all define “success” differently. For an artist, finally getting their masterpiece into a prominent art gallery may qualify. Retail outlets shoot for profits, happy customers, and quality wares. If you’re a musician, you may find your goals met when you finally perform for an arena-filling sold-out crowd.
However you define success, reaching that point is cause for celebration. But what happens if, or when, you surpass that point and become more successful than you originally anticipated? It’s a great problem to have, but a problem nonetheless; how do you supply a demand that simply blows away every estimation you had for it?
Usually, it comes down to your classic business-expansion moves: increasing production by hiring more people, buying more publicity, and expanding your factories and office buildings. Sometimes you’re lucky, and your initial success has given you oodles of money and attention, making this transition easy. It’s harder if your money is tied up in investments, recouping costs, and paying back debtors. It’s practically impossible if your success was so surprising that you didn’t have a system in place to reap the benefits of your own good fortune.
This brings us to scalability, which basically asks the question, “What would happen to your business if your demand increased five- or tenfold, overnight?” Would it be poised to supply this demand and provide you ungodly amounts of wealth in the process? Or would it fold under a previously unthought of amount of pressure? Scalability is your company’s potential to rapidly expand to satisfy new or increased demands.
Let me toss out a scenario: you own a furniture/home decorating business that ships nationwide and takes both mail orders and online orders. The online orders are easy to process, since they go though your website directly into an Excel database, but the mail orders are harder. Since they arrive in hard copy, they have to be copied into the system before they can be processed. It’s not difficult work, but it is tedious and it is essential and it’s not that bad as long as there aren’t too many of them.
So what happens when one of your couches is prominently featured in a key scene from a breakout hit TV series? Suddenly, you’re receiving thousands upon thousands of orders for this product from all over the country, and you’re hitting a real bottleneck in turnaround speed when it comes to processing your mail orders. Crisis alert, basically. You don’t have the time or the money to hire someone just to process these orders, you certainly don’t have the time to do it yourself, and the longer you wait to find a solution, the greater the chance that one “wtf, where’s my couch, this company sucks” Tweet ruins the whole thing before it even gets started.
Ziptask is the solution. Scan the forms, send them to us, and you’ll have hundreds of hands on them starting immediately. Our pool of workers is huge; you’d have to send tens of thousands of files before we’d start to have trouble finding people to process them. With the relative ease of the work being done, a single page of instructions attached to the project is the only prep work you would need to do. And if you can drag-and-drop one file, you can drag-and-drop a thousand and one.
Being too successful might not sound like a nightmare scenario, but for those unprepared to handle the success, the windfall may end up being the blow that crushes your business before it ever gets off the ground. Use Ziptask, and other similar services, to make sure that you can handle whatever comes your way, and then get back to the real work: makin’ couches.