Ziptask: The Killer App of Cloud Labor

Friday, November 2nd, 2012 by Seth Weinstein

Quite an assertion, right? You’ve gotta be pretty bold to make the claim that your service is the be-all-end-all, better than the rest, the only one worth using. But in the case of Ziptask, it’s pretty close to the truth. We pride ourselves on a “whole package”-type deal, and that’s the key factor that sets us above all the other outlets. They may provide aspects of cloud labor or outsourcing, and some of them are very good at what they do, but if you want the full package, Ziptask is the only one that’s gonna do it for you.

Of course, I couldn’t make a claim like this without some evidence to back it up. So allow me to contrast Ziptask against some of our top competitors, so you can see exactly where Ziptask fills in the gaps.

Ziptask

Just so we have a baseline, allow me to describe the Total Ziptask Package. When you send your work to Ziptask, the only other thing you are required to do is provide instructions on how to complete said work and approve a price. Ziptask’s in-house team and pool of freelancers then work together, completely autonomously, to find the best possible worker for the job, assign them the work, establish a per-minute price estimate, check progress, and assure the quality of the completed work. For the person using Ziptask, the process looks something like this: submit the assignment and instructions, receive and approve a price estimate, go do something else for a while, and pay a fee when the work is completed to your satisfaction. Completely independent and hands-off.

oDesk/Elance

Let’s get this straight; here at Ziptask, we friggin’ love oDesk. We get a ton of our freelancers directly from their pool, and they and Elance are both very good at what they do. But what they do is simply provide a space for freelancers to gather. They don’t do any hiring, work assignments, cost estimates, or quality assurance in-house. These platforms do not handle any of the interaction between the freelancer and the hiring entity. They basically boil down to an online stack of resumés, albeit an easily-searchable one.

Amazon Mechanical Turk

With Turk, we see a shift towards the automation that Ziptask users enjoy so much. Once a user creates a job on Turk and submits it, the work is done automatically by whatever users are sufficiently qualified and motivated. The actual process of the work getting done can be unmonitored and hands-off, which is nice for simple work that doesn’t need a lot of skill. The downside is the enormous amount of effort and brainpower that it takes to set up a project on the platform. Even though great leaps have been made in usability, the mTurk interface is still very clunky and confusing for a newcomer. Add that to the standard headaches of finding a way to format your assignment on their system, deciding on a “sweet-spot” price point that will attract workers without breaking your wallet, and the fact that quality assurance is not guaranteed, and many will find that Turk is too much of a hassle for anything but the most rudimentary tasks.

A Real-Life, Flesh-And-Blood In-House Worker

Just for fun. I probably don’t have to describe what an in-house employee does; you most likely are one, or have several working for you. An in-house employees can offer a lot of advantages, but Ziptask still has them beat. A worker can only take so much work in a day, of course, and scalability is rough since it requires you to actually go through the process of locating, interviewing, hiring, negotiating with, and providing office space for a new employee. Additionally, many workers are skilled in one area and not so hot in others, meaning that if it’s versatility you’re after, you once again have to go to the ol’ Resumé Well. And lastly, most workers are either salaried or paid hourly, meaning that unless you’re monitoring them for the entire time they’re at work, you’re most likely paying for them to browse the Internet at some point or another.

I may be slightly biased, but from where I’m sitting, Ziptask looks like a pretty sweet deal. I like to describe it as a “black box”, where the only things you have to worry about are the input and the output. The rest is completely automated by Ziptask’s team.

And honestly, we could all use one less thing we have to worry about in our daily lives.

Oh, and if you know of a platform that compares favorably to Ziptask, be sure to let us know in the comments!

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